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Puan Sri Datin Mavis Masri Azman, is the co-founder of Holiday Villa chain and presently serves as the Managing Director and Chief Executive Officer of Holiday Villa International. She also sits as a Board Member of Advance Synergy Berhad, a public-listed company with the Kuala Lumpur Stock Exchange (KLSE). Puan Sri Datin Mavis's marketing and operational insights have proven valuable in the company's development and expansion programmes.

Puan Sri Datin Mavis has more than 30 years of fruitful hotel experience in managing, consulting and development. She brings extensive knowledge and expertise to the company, mastering highly specialized fields including project development, franchise operations, hotel management, strategic development and consulting, financial evaluation, owner support services, appraisals and acquisition analysis. Prior to the current portfolio, Puan Sri Datin Mavis Masri was the Director of Marketing of Central Holdings Management Services Sdn Bhd. She was one of the first Asians to complete the General Manager's programme at the Holiday Inn University in Memphis, USA in 1976. She had also undergone hotel training in Singapore and Canada. In 1982 , she completed a maintenance and design training at Sheraton Toronto, Canada. Puan Sri Datin Mavis was awarded the "Best Marketing Person of The Year” for Holiday Inn Hotels, Asia Pacific in 1985. This prestigious award recognises and honours individuals who have made outstanding contributions in the field of marketing, innovation, creativity and strategic alliance in the marketing of products and services in the hospitality industry. Puan Sri Datin Mavis Masri spearheaded the creation of the quality management systems and the MANJA programme for the Holiday Villa group of hotels. The MANJA programme implemented in all areas of hotel operations as the means to achieve total customer satisfaction and employee motivation through the practice of continuous improvement, involving all levels of employees in the organization. This unique quality management system has led the company, Antara Holiday Villa, to be short listed amongst more than 30 conglomerates nationwide for the prestigious Prime Minister's Quality Award, Malaysia in 1996. This quality management programme has also earned the management company the Special Award, Quality Management Excellence, 1997, by the Ministry of International Trade and Industry, Malaysia. In 2011, the Holiday Villa chain was ranked 165th position amongst the top 325 hotel chains worldwide in a Special Report of "HOTELS" magazine.

In 2002, 2003, 2005 and 2010 Puan Sri Datin Mavis Masri was short listed and nominated for the Malaysia's CEO Of The Year Award. This annual award is jointly organized by the Business Times, Malaysia and American Express Corporate Services. Nominees for the Award are recognized for their outstanding performance in areas of visionary leadership qualities, financial management, marketing management, operations management, human resources development, community, environment and nation building involvement.

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