Datin Mavis Masri Azman, Managing Director and Chief Executive Officer of Holiday Villa Hotels & Resorts, also sits as a board member of Advance Synergy Berhad, a public listed company with the Kuala Lumpur Stock Exchange (KLSE). Datin Mavis’s marketing and operational insights have proven valuable in the company’s development and expansion programmes.

Datin Mavis has more than 30 years of fruitful hotel experience in managing, consulting and development. She brings extensive knowledge and expertise to the company, mastering highly specialized fields including project development, franchise operations, hotel management, strategic and development consulting, financial evaluation, owner support services, appraisals and acquisition analysis.

Prior to the current portfolio, Datin Mavis was the Director of Marketing of Central Holdings Management Services Sdn Bhd. She was one of the first Asians to complete the General Manager’s programme at the Holiday Inn University in Memphis, USA in 1976. In 1982 she completed Hotel Development & Design course at Cornell University and underwent hotel training in Singapore and Canada. She was awarded the ‘Best Marketing Person of the Year’ for Holiday Inn Hotels, Asia Pacific in 1985. This prestigious award recognizes and honours individual that has made outstanding contribution in the field of marketing, innovation, creativity and strategic alliance in the marketing of products and services in the hospitality industry.

Datin Mavis Masri spearheaded the creation of the quality management systems, the MANJA program of Holiday Villa Hotels & Resorts. The MANJA Program implemented in all areas of the hotel operations as the means to achieve total customer satisfaction and employee motivation through the practice of continuous improvement, involving all levels of employees in the organization. This unique quality management system has led the company, Antara Holiday Villa, being shortlisted amongst more than 30 conglomerate nationwide for the prestigious Prime Minister’s Quality Award, Malaysia in 1996. This quality management program has also earned the management company the Special Award, Quality Management Excellence, 1997, by the Ministry of International Trade and Industry Malaysia.

In year 2002, 2003, 2008 and 2009, Datin Mavis was nominated for the Malaysia’s CEO of The Year Award. This annual award was jointly organized by the Business Times, Malaysia and American Express Corporate Services. Nominees for the Award were recognized for their outstanding performance in areas of visionary leadership qualities, financial management , marketing management, operations management, human resources development, community, environment, corporate social responsibility and nation building involvement.