Company Info

Holiday Villa Hotels & Resorts, based in Kuala Lumpur, Malaysia, is an international hotel brand proudly operating 27 hotels across 6 countries. Our diverse portfolio includes city hotels, beach resorts, and pool villas, with a comprehensive room inventory of 5,940 rooms.

In 2022, we formed a joint venture with GreenTree Hospitality Group (GHG), a leading hospitality brand listed on the New York Stock Exchange. GHG manages a global portfolio of over 6,000 hotels across 360 cities in the Americas and the People’s Republic of China. This strategic partnership supports Holiday Villa’s aspiration to expand its presence across Asia, with Kuala Lumpur serving as the central hub and gateway for regional market expansion.

Through this collaboration, we have expanded our portfolio with the recent opening of a new Holiday Villa hotel in China in August 2024, with two more hotels in China set to open in 2025. In Malaysia, we are also preparing to welcome two additional hotels, scheduled to become operational in 2025. This partnership has also facilitated the development of the first GreenTree hotel in Malaysia—GreenTree Hotel Johor Bahru City Centre—set to be operational in 2026.

Holiday Villa Hotels & Resorts operates through various business models with our esteemed partners through joint ventures, management services, or licensing agreements (similar to franchises). This approach allows us to expand our global presence and cultivate lasting, mutually beneficial relationships with partners who share our unwavering commitment to good international standards of hospitality services.

Our tagline, “Let Us Manja U,” embodies the exceptional service and dedication we instil in all our staff as we strive to deliver a unique and pampering experience to our customers. “Manja” is the Malay word for “to pamper.”

Our Positioning Statement

Holiday Villa Hotels & Resorts positions itself as global leisure and business class hotels, resorts and service apartments offering our unique brand of Malaysian hospitality while up keeping international trends and standards

Our People

With a current workforce of about 5,100 worldwide, we take pride in our cross-border management team. Collectively, the team possess an unparalleled depth of knowledge and experience in the hospitality industry. We place high emphasis on staff development within the group, from rank and file, supervisory and management levels.

Our Brand Name

Our mission is to be recognised as a premiere hospitality management group. Holiday Villa is a registered trademark in Asia, Europe, Middle East and United Kingdom.

Our people With a current workforce of about 5,100 worldwide, we take pride in our cross-border management team.  Collectively, the team possess an unparalleled depth of knowledge and experience in the hospitality industry. We place high emphasis on staff development within the group, from rank and file, supervisory and management  levels.
“Our mission is to be recognised as a premiere hospitality management group. Holiday Villa is a registered trademark in Asia, Europe, Middle East and United Kingdom.”
Our History Captivated by the serene beauty of peninsular Malaysia’s east coast beaches, Tan Sri Dato’ Azman Shah Dato’ Seri Haron and Puan Sri Datin Mavis Masri Azman bought their first hotel in 1987 in Cherating, on the east coast of Malaysia. Thus incorporated in year 1987, Alangka-Suka Hotels & Resorts Berhad (a subsidiary of the public-listed Advance Synergy Berhad) to manage the brand’s operations, acquisition and subsequent expansion. Today, Holiday Villa Hotels & Resorts is the leading Malaysian global hospitality company, with properties spanning across the globe from its homeland in Malaysia to Indonesia, P R China, Qatar, Saudi Arabia, and Japan.
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